The guide "How to export to Canada" was presented to the participants of the III Informal Meeting of Businesses, Executives and Professionals Brazilians, held last February 29, at Labatt Breweries of Canada in Toronto. It was produced by the the Brazilian Trade Commission.
According to the Consul of Brazil in Toronto, Ambassador Afonso Cardoso, the goal of the Informal Meetings is to offer space for networking.
Consulate of Brazil in Toronto - Brazilian Trade Commission
LABATT FOCUSES ON RESPONSIBLE DRINKING
By Leila Monteiro Lins
Considered the largest brewer in Canada, Labatt was the first brewery in the country to launch a responsible drinking program and to introduce a “near-zero alcohol” beer. By the end of 2011, the company plans to launch a new moderation campaign with billboard ads across Canada inviting Canadians to take a pledge to not drink and drive. In this interview with Discover Brazil, Brazilian-born Rafael Gonçalves, Labatt’s vice-president of finance, explains how Labatt has dealt with competition and social...